Have you ever wondered how your favourite Hypnos mattresses are crafted? A recent Red Tractor campaign featuring Hypnos beds shines a light on the whole process behind creating their exquisite mattresses chosen by millions of people around the country.
The campaign aims to give British customers assurance that the products which feature the Red Tractor logo are produced from traceable materials farmed with great care. As part of the campaign Red Tractor featured Hypnos as part of their popular online video series “How Do They…?”.
In the four episodes of the series the experts at Hypnos explain how they craft their iconic mattresses from Woolkeepers® wool supplied directly from Red Tractor assured farms, outlining the importance using traceable fibres produced in British farms.
Chief executive at Hypnos, James Keen, commented on the collaboration saying that “as the only bedmaker to use huge quantities of traceable Woolkeepers® wool from Red Tractor assured farms” the brand is delighted to be involved in the campaign. He said that along with helping raise awareness among consumers about the importance of choosing products which are independently certified as traceable, safe and farmed with care, this can also make it easier for them to shop more consciously.
Hypnos mattresses work with certification partners including Red Tractor and Woolkeepers® since 2019 to offer a more sustainable supply chain with raw materials that can be traced all the way back to their farm of origin. “At Hypnos, we have made it our mission to inspire everyone to sleep sustainably, and that starts with sourcing the finest natural, traceable and sustainable materials” said Keen.
This approach can ensure that retailers offering Hypnos products, like us here at My Next Mattress, can provide their eco-conscious customers with peace of mind that Hypnos mattresses are not only comfortable, but also crafted in a conscious manner.
Previously, Red Tractor’s “How Do They…?” series has hosted a plethora of beloved British brands and products including Cathedral City, Weetabix, Silver Spoon Sugar and more. The series traces the product’s supply chain right through the British farms the raw materials came from, highlighting all the attention and care that goes into Red Tractor’s assurance chain and unveiling fascinating trade secrets along the way.
In the series, Hypnos together with Red Tractor and Woolkeepers® emphasise the importance of using traceable, consciously-sourced wool, demonstrating the whole process from wool selection to the way Hypnos craft their products following its commitment to sustainable sourcing.
“Our previous campaign really connected with consumers, so we’re excited to bring back some of the characters and visual charm, and hope that we can make navigation a bit easier for those shoppers who are looking for products that are independently certified as safe, traceable and farmed with care, such as Hypnos mattresses”, commented Richard Cattell who is Head of Marketing & Commercial at Red Tractor.
To find out how Hypnos build their luxurious mattresses, from the shearing of the sheep to the signature handmade stitching, you can watch their “How Do They” episode with Red Tractor here.
If you wish to try the pristine quality of Hypnos mattresses for yourself, you can shop our full range featuring the Hypnos Origin Collection that was fully developed using responsibly sourced British wool from Red Tractor assured farms.
